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    Terttulia, Mumbai

     

    Services used

    Business Listing Optimization

    Inorganic Growth Planning

    Robust Reporting

    About

    Nestled near Shivaji Park, this restaurant emanates the same relaxed and unpretentious vibe as its flagship Pune branch. With three locations in total, it offers delectable Italian and Continental delicacies, refreshing sangrias, and more, served in an inviting European-inspired ambiance. The vintage decor elements lend a charming touch to the ambiance, making it all the more alluring.

    The Challenge

    Utilise online food platforms more efficiently, with minimal marketing investments to generate supplementary revenue for the restaurant establishment.

    Solution

    Menu engineering and optimization to cater to digital audiences, along with calculative growth levers deployment and realtime adjustments based on proactive reporting mechanisms.

    Results

    The outlet’s online sales revenue has witnessed a remarkable increase of 37% in the last financial year, while the marketing expenditure has remained steady at an average of 10%.

     

    With Kitchen Spurs’ support, Terttulia is placing a strong emphasis on the potential of online food delivery platforms to generate supplementary revenue.

    Customer Quote

    “Kitchen Spurs’ expertise has enabled us to achieve consistent growth on delivery platforms while adhering to our budgetary restrictions. They adeptly manage all communication with platform POCs, freeing up our time to concentrate on key aspects of our business. Their data-driven approach is remarkable, and we are thrilled to maintain our partnership with them.”

    Greedyman Pizzeria, Multiple Locations

     

    Services used

    Business Listing Optimization

    Inorganic Growth Planning

    Robust Reporting

    About

    Chef Rushad Wadia’s unwavering dedication to food has earned him recognition and praise, and inspired him to establish the popular Greedyman Pizzeria. Since September 2015, this pizzeria has been delighting Mumbai and Pune with some of the most delicious pizzas around.

     

    The Challenge

    Reduce excess discount burn and inflated food costs with minimal impact on sales.

    Solution

    Analyse business metrics, optimise across food delivery platforms, adjust growth campaigns, and focus on increasing average order value.

    Results

    Greedyman Pizzeria’s discount spends reduced from 33.67% to 9.6% without impacting commissionable sale value (1.5% variance approx.), and average order value increased by INR 175.

     

    With Kitchen Spurs’ support, Greedyman Pizzeria has gotten back to focusing on what they do best: Dishing out stellar pizzas!

    Customer Quote

    “From the first month, we started seeing results. Once we signed up with Kitchen Spurs, they handled everything from listings to communicating with our account managers to menu creation. It was like having a third co-founder! I would highly recommend ‘Kitchen Spurs’.”

    Yum Asia, Navi Mumbai

     

    Services used

    Business Listing Optimization

    Inorganic Growth Planning

    Robust Reporting

    About

    This outlet in New Mumbai offers elevated Asian cuisine at affordable prices. Originally a delivery kitchen, it has expanded into a cozy casual dining establishment, serving dishes such as sushi, dim sum, and ramen bowls. The restaurant aims to address the market gap by bringing these culinary delights to the locals without breaking the bank.

    The Challenge

    Analyse competition pricing to position the brand on online platforms and create a timeline for unit-level profitability with active control of marketing investments.

    Solution

    Conducting competition benchmarking and supply gap analysis to strategically position the brand from inception. Data-driven growth strategies and monthly campaign adjustments.

    Results

    Within just four months of commencing operations, we achieved platform unit-level profitability, and within the first year, our platform profitability reached 20%, all while keeping marketing expenses below 18%.

     

    With Kitchen Spurs’ support, Yum Asia is on a fast trajectory towards expansion and is poised to become a significant and reputable brand in the near future.

    Customer Quote

    “Their exceptional market knowledge, analytical expertise, and accurate predictions make them the ultimate solution for any on-platform issues. Within the first year of operating Yum Asia, we gained recognition as a leading gourmet delivery brand thanks to the support of Kitchen Spurs.”